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Skills

  • Google Ads
  • Google Certified
  • Advertising Campaigns
  • Advertising Management
  • Python
  • Advertising
  • Campaign Management
  • Campaign Monitoring
  • Campaign Planning
  • GA4
  • Google Analytics
  • SQL
  • Bid Management
  • BigQuery
  • CPC

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Services

  • Shopify LTV and Google Ads Diagnosis

    $60/hr Starting at $200 Ongoing

    Dedicated Resource

    This service answers one question for Shopify brands running Google Ads: is Search spend acquiring high-CLV customers, or mostly one-time purchasers? You receive a PDF diagnosis report (data visualization...

    AdvertisingAdvertising CampaignsAdvertising ManagementBigQueryCampaign Management

  • Google Ads Search Term Waste Stop-Loss

    $25/hr Starting at $25 Ongoing

    Dedicated Resource

    The problem: search terms spend budget without converting. Under pressure it is unclear which negatives to add, at what level, and how much you would save. Best for Search or Shopping with urgent waste—spend...

    Advertising CampaignsAdvertising ManagementGoogle AdsGoogle CertifiedGoogle Keywords

  • Google Ads Click-Efficiency Diagnosis

    $50/hr Starting at $100 Ongoing

    Dedicated Resource

    Problem: weak engagement rate or high cost per visit on live Search ads is often blamed on bids or match types, while weak ads/extensions, quality signals, and uncovered queries stay unfixed. Solution:...

    AdvertisingAdvertising CampaignsAdvertising ManagementBid ManagementCampaign Management

  • Google Ads and GA4 Connectivity

    $50/hr Starting at $100 Ongoing

    Dedicated Resource

    Know whether Google Ads and GA4 actually connect—without asking you to download complex CSVs. Pain point: Ads and GA4 can look fine while gclid values fail to join or conversion totals disagree. Gaps...

    Data AnalysisGA4Google AdsGoogle AnalyticsGoogle Certified

About

Performance Marketer | Meta Ads & Data Analytics Expert

Data Analyst and Performance Measurement Specialist | Python, Meta Ads, Attribution Modeling

15 years in marketing and communications; nearly 5 years focused on data-driven ad attribution and performance measurement.

What I deliver
• Python pipelines for campaign data processing and dashboards
• A/B tests, incremental tests, and attribution models
• End-to-end analysis—from ad architecture to performance evaluation

Certifications
• Google Ads Measurement
• Meta Certified Media Measurement
• IBM Data Science Professional
• Google Data Analytics

I turn complex measurement into clear commercial insight—so budget decisions rest on evidence, not guesswork.