I turn complex products into clear, scalable experiences that drive growth, trust, and measurable results.
I’m a UI/UX and Growth Designer with 4+ years of experience turning complex digital products into simple, high-performing experiences. I specialize in fintech, e-commerce, and web platforms where clarity, trust, and usability directly impact revenue.
At BroadMoney Payment, I redesigned onboarding and core transaction flows, increasing task completion from 22% to 78% and improving retention by 25%+. I’ve built scalable Figma design systems that reduced rework by 60%, streamlined reusable UI components, and improved cross-team collaboration between product and engineering.
My approach is simple: design should move metrics. I combine user research, usability testing, analytics tools (UXCam, Microsoft Clarity, Google Analytics), and structured experimentation to improve conversion, engagement, and product adoption.
Beyond screens and flows, I care deeply about accessibility, scalability, and systems thinking. I enjoy simplifying messy workflows, designing clean component libraries, and solving real product problems that affect business growth.
When I’m not designing, I’m refining case studies, exploring AI-powered product experiences, or studying how behavioral psychology influences user decisions.
If you’re building something ambitious and want design that drives measurable results, let’s build it properly.
Work Terms
Hours of Operation
Flexible working schedule with structured availability.
Core hours: Monday – Friday | 10:00 AM – 4:00 PM (WAT)
Open to overlapping time zones (UK, EU, US) for meetings and collaboration.
Payment Terms
• 50% upfront, 50% upon project completion (for contract fixed projects)
• Monthly milestone billing for long-term contracts
• Payments via bank transfer or approved digital platforms
• Clear scope agreement before project kickoff to ensure smooth delivery
Communication Style
• Clear, structured, and results-focused communication
• Weekly progress updates for ongoing projects
• Tools: Slack, Google Meet, Zoom, Notion, Guru
• Fast response time during working hours (within 24 hours max)
Work Approach
• Strategy-first, user-centered design process
• Agile methodology for iterative, goal-focused delivery
• Collaborative with founders, product managers, and engineers
• Transparent timelines and realistic delivery expectations
• Feedback-driven iterations to ensure measurable results.
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