HIGH QUALITY-IDEA BASED-WELL CRAFTED: BRAND IDENTITY DESIGNS, PRINT & DIGTAL ADS, PACKAGING DESIGNS, LABELS, LEAFLETS, BROCHURES…
Working as an Art Director and a Graphic Designer for the past 15 years has taught me that no matter what you work on, each project is new and different. The client, the audience, and the design have to combine to create a relationship between the consumer and the brand.
I enjoy influencing that relationship with my vision, strong design skills, aesthetic clarity, and understanding of universal design and marketing principles. As a specialist in 360-degree advertising, I execute holistic campaigns that bridge the gap between high-impact Above-The-Line (ATL) mass media—such as billboards, print layouts, and outdoor media—and targeted Below-The-Line (BTL) activations, including direct marketing, point-of-sale displays, and experiential collateral. I couple this broad-spectrum strategy with exhaustive, end-to-end print knowledge—from precise colour separation and prepress setup to offset printing techniques—while seamlessly scaling assets across modern digital platforms for a unified omnichannel brand presence.
Over this time, I have gained extensive national and international exposure working with global organizations and top-tier brands, including Ford, Allianz, Dialog Axiata, Suzuki, Haojue, King Long, Ampere, Hammer, Atul, Midea, FIFA World Cup 2026, FIFA Under-17 World Cup 2025, Diet House, Unilever Sri Lanka (Astra, Knorr, Ayush, Vaseline, Clear, Surf Excel), International Distillers Limited (IDL), National Savings Bank (NSB), David Pieris Motor Company (Bajaj), Prime Group, and House of Fashion, among others.
Let’s collaborate and make your brand stand out!
Ler's discuss how we can elevate your next 360-degree campaign.
Work Terms
I prefer to work closely with the employer, communicating regularly through preferred platforms. I independently source references and the information needed for the project, but anything provided by the employer is always welcome, as it helps establish a clear benchmark for your requirements. I maintain highly flexible availability to stay responsive across time zones and only deliver work that meets my own high standards of professional satisfaction. Additionally, I will provide layout thumbnails as I progress, and design modifications are fully welcome during these preliminary stages.
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