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How Book Marketing Professionals Can Help You

The process of creating awareness concerning a book among book readers, book sellers and the general public is known as Book marketing. This type of marketing involves the various planning, processes and actions taken to promote the knowledge of a book amongst people. The aim of book marketing is to ensure increased availability and sales of a book, thereby generating profits and help in the evolution of the book industry. Publishing houses generally release a level of budget for book marketing and the budget largely depends on how much revenue the publishers are to receive from the book being marketed.

Every publishing house has as part of its core departments a book marketing department which is headed by the head of marketing. The function of this department is to support the sales department in ensuring that every book published by the company is available and promoted to book readers, book stores, and book distributors and to the public through various channels. Right before the publication of any book, the book marketing department in collaboration with the department responsible for promotion set sales tools for the book. Also in the areas where large investments are made for major acquisition of book, the book department takes up the role of mapping out the required strategy right before the acquisition of the book. Freelancers with book marketing expertise can be found and hired on

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Jul. 2019

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