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Book marketing is a process to help various sales departments get the book in front of buyers and other channels, to make sure that the book is available and (ideally) displayed and promoted through them to the consumer public. Book marketers also generally oversee online consumer promotion.

Every publishing house has a book marketing department which is headed by the Head of Marketing. This department supports the Sales Department in ensuring that every book published by the company is available and promoted to book readers, book stores, and book distributors and the public through various channels.

You can hire a Book Marketer for creating awareness concerning a book among book readers, book sellers and the general public. As per your requirements, you can bid for work online and get freelance best Book Marketing services online at the required amount.

What Does a Book Marketer Do?

Book Marketers are professionals who are involved to help determine the potential readers for an individual book, the size of the market for the book, and strategy for how best to reach the readers who might be interested in the book. Based on the strategy, the marketer creates a tactical marketing plan for the respective book. Marketers work on elements of the marketing plan that includes special advance sales materials, point-of-sale displays, advertising, etc. Book marketers make sure that the marketing plan is done as per the estimated marketing budget for the book.

Before the book is published, these marketers may work with the promotion department to develop the standard sales tools for each book, such as their description within the seasonal catalog of the publisher's list. They also create social media campaigns for promoting the book in digital format.

You can hire a Book Marketer on Guru.com, one of the best online freelance websites. Before you hire freelance Book Marketers, do ensure that they: -

  • Can create new strategies to boost sales

  • Should identify trends and opportunities to optimize the marketing budget

  • Collect and evaluate customer feedback

  • Evaluate competitors’ online marketing strategies

Qualification of Book Marketer

  • Bachelor’s Degree in Business management/Marketing/Digital Marketing or any equivalent field.

  • Previous experience in the field of marketing, managing advertising campaigns

  • Proven experience in creating engaging, inspiring and informative digital campaigns

  • In-depth knowledge of web analytics tools such as Google Analytics, WebTrends and Omniture

Benefits of Hiring Book Marketer

  • They will conduct market research and analysis for creating marketing strategy and plan as per your brand identity.

  • They will communicate with publishing houses and ensure that your books are promoted to the customer in the right way.

  • They will keep track of marketing budget and accordingly make an effective strategy for book promotions that can attract readers and convince them to buy the book.

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