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How Campaign Management Professionals Can Help You

Campaign management is the act of planning of a direct marketing campaign, its execution, its tracking and then analysis. The management operation involved in this begins at the conception of each campaign idea. Mostly the launch of a new company product or an event and it gets the backing of the campaign till the planning, executing and then analysis of the result obtained. This kind of campaign requires the diligent effort of the company marketing team (the number depends on the size of the campaign), and their effort in planning should be based on the knowledge they have about their target audience who are their potential customers and the awareness of the market as well. Freelancers on Guru are able to assist.

With campaigns now happening on the social media, websites and mobile phones, it, therefore, means that for a company to have an effective campaign management, a trained and experienced campaign manager with relevant experience in marketing with email, SMS, and other automated marketing tools is required. The function of the manager is to relate closely with the company sales representative and the external agencies as well to come up with a workable marketing campaign plan, execute it, analysis their results and then submit their reports. The campaign manager also ensures that every marketing campaign carried out by the marketing team meets the company’s goal and target given to the marketing team. Freelance campaign managers are able to use computer software such as bpm’online marketing, Exponea, HubSpot Marketing, HasOffers and iContact Pro (to name a few). You are able to contact campaign managers on Guru with the experience you need and in the location you want.

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Apr. 2018

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