Find Google Ads Experts & Paid Search Specialists for Your Projects
A Google Ads expert creates and manages campaigns on Google Ads, optimizes accounts and budgets, tracks KPIs, and generates reports for measurement and target achievement. Freelance Google specialists can help manage paid media to grow your business.
A remote Google Ads freelancer is an expert in search engine marketing (SEM) and search engine optimization (SEO) principles. A Google Ads specialist is driven by the goal to help your business maximize return on investment (ROI) on your paid search and media campaigns. A specialist has the skills and talents necessary to manage your search and digital marketing campaigns. You can find the right specialist for your media campaigns by posting a job or looking through the remote specialist profiles on Guru. Salaries for paid search specialists vary. But with a wide range of options, you are sure to find a specialist within your budget.
What to Expect from a Google Expert with a Google Ads Certification
A Google Ads (previously Google AdWords) expert creates effective paid strategies to achieve pre-defined targets and an optimum ROI. The remote marketing specialist will manage your PPC (pay-per-click) budgets and build your business account based on the performance of media ads that you run. A digital advertising specialist will keep track of your paid search KPIs, identify opportunities to improve your digital marketing campaign performance, and manage media reports on a regular basis.
An important part of a Google AdSense experts’ job is to research keywords and create a list of the most effective keywords for audience targeting. The ad campaigns are based on the keywords selected by the remote ads specialist.
Some remote Google Ads experts also create engaging copy for the digital marketing ads. The remote marketing specialist will keep you up-to-date with the latest SEM and PPC trends to ensure that your paid search campaigns adhere to the latest practices. The digital marketing specialist can also work with Google Analytics experts to generate accurate and in-depth reports of your paid search campaigns. The insights thus gained can be used to improve your paid search and media campaign's performance.
Qualities of a Great Google Ads and Paid Search Specialist
When looking to hire a remote Google Ads freelancer, you should look for a media specialist with the following:
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Past experience as a Google Ads specialist and digital marketing expert
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In depth understanding of Google Ads as a tool for paid search marketing
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Knowledge of SEM and online media concepts
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Understanding of analytics tools such as Google Analytics, WebTrends, and Tableau
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Google Ads certification
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Strong analytical, time management, and communication skills
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Proficiency in using the MS Office Suite, especially the MS Excel software
When you hire a specialist for paid search, you should review their profile and understand their salary expectations for the job. Salaries for specialist jobs can vary, so it's important to find a remote paid search specialist that fits within your budget. You will also want a remote specialist who has the time to devote to completing your digital marketing jobs.
Why Hire a Freelance Google Ads Expert?
The best way for a business to get to its target audience is to know how to work with search engines. Google Ads is an effective way to generate leads and drive conversions, and a remote ads specialist is who you need to effectively use its tools. A remote specialist can be a valuable investment for your company.
Here are some reasons why you should hire a remote Google Ads specialists:
Better Results
Google Ads experts know how to navigate through choosing the right keywords, writing the best copy, targeting the right audience, maximizing a paid search budget, and making sense of media analytics through a report, giving you better search engine results and a higher return on investment (ROI) on your marketing budget for your remote Google Ads campaigns.
Proactive Campaign Management
Google Ads campaigns are dynamic and must change based on insights from past paid search performance. Remote Google Ads experts can proactively manage all campaigns, making changes to the paid search marketing plan as needed.
Use of Best and Up-To-Date Practices
Paid Google Ads, and search engines in general, are constantly evolving with time. Remote Google Ads experts are always up-to-date with the latest changes and can apply best practices at every step of the paid search and design jobs. Any remote paid search specialist you hire for the job should spend regular time learning about updates.
How to Write an Effective Google Ads Expert Job Post
Hire a remote Google Ads specialist on Guru today! Browse among hundreds of remote professionals and request a quote from the ones you like. You can also upload a digital marketing job post with your own criteria and requirements to easily get interested and qualified candidates in your inbox. Don’t forget to add important details about the project, its timeline, and the salary you will pay the specialist! Payment and the project time frame are important considerations for a remote marketing specialist when they are considering a job post, so be sure to include as many details as possible.
Guru Tip:
When getting work done on Guru, the freelance marketplace platform of choice of 3 million employers and freelancers, you can hire multiple remote freelancers for a job and assign them tasks individually in the WorkRoom. Get work done with security, flexibility, and cost-efficiency.