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How Marketing Automation Professionals Can Help You

Marketing automation is the use of computer software to automatically conduct functions without the use of human contact, once it is programed. It is the automatic functions of a marketing strategy. Functions that are generally automated are emails, social media posting, website actions and any other repetitive function related to marketing. It makes use of technology in the form of computer software applications that are programed to perform the task as and when indicated. It is an automatic function that complements the marketing strategy and allows companies to buy and sell with ease. Hiring a freelance marketing automation specialist can be done on Guru.

Marketing automation managers are responsible for all automated tasks of a business, related to marketing. If you’re searching for an individual who is able to establish automated marketing campaigns, review any existing marketing campaigns as well as conduct the automation where required; Marketing automation specialists are able to assist. They are responsible for A/B testing, implementing of lead scoring practices whilst executing the marketing automation platform to be used. Furthermore, they are experts at using marketing automation tools such as Marketo, Eloqa, Mail Chimp, Customer.io, Hubspot and AdRoll (to name a few). Freelance marketing automation managers for hire can be found on Guru.

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