I assist businesses improve customer experience and marketing performance through analytics. The uniqueness of analytics is that it allows you to get a clearer vision for how your marketing and product(s) work together to drive value for your customers.  

Things that I get asked to work on:

• Advise on the marketing tech stack 
• Select, design, setup, test product, and marketing analytics 
• Analyze and help optimize performance marketing campaigns 
• Train product, marketing, business, and engineers on how to use analytics
• Run user experience research [If you need ongoing support with my team].

 Here are our capabilities: 

• Periodic reporting and analytics deep-dives.
• User experience research projects.
• Predictive analytics.
• Data governance and testing.
• Performance marketing management.
• A/B testing.