Sending B2B buyers to a general homepage built for a mixed consumer-and-business audience is one of the most common ways good ad spend gets wasted — the traffic isn't wrong, the destination is.
We build dedicated, business-only landing pages designed for how a procurement team, office manager, or B2B decision-maker actually evaluates a vendor: leading with authority and trust signals, a short qualifying intake form so leads arrive pre-qualified instead of after a sales call, and messaging stripped of anything that reads "consumer store."
For one client — an authorized Herman Miller & MillerKnoll dealer — this exact approach took cost-per-conversion from $74.55 down to $8.01 and increased conversion rate more than 6x, on the same ad budget and the same brand. The page simply started matching the buyer it was built for.
Want a free review of where your B2B traffic is currently landing? Message us today.