The start the creation of a brochure I want to know some points Brand Personality, Target Audience, Brand message, budget. There are a few things to keep in mind while creating a brochure for a brand. Whether the brand you are working for is new or running in the market for a long time, if the brand is new then the color themes should take special care of our target audience. according to the color theme and font used, so that the communication through the design of the brand is well received by the target audience.