Account-Based Marketing (ABM) is a strategic approach to business marketing where an organization considers and communicates with individual prospects or customer accounts as markets of one. ABM benefits B2B companies like your company with a specific set of high-value customers or prospects.

Here's why ABM could be beneficial for Wiliot:

Personalization: ABM allows for highly personalized marketing efforts that speak directly to individual accounts' specific needs and pain points. This can lead to more effective marketing and a better customer experience.

Efficiency: By focusing on high-value accounts, ABM can help your Company use its marketing resources more efficiently. Instead of casting a wide net with broad-based marketing efforts, your Company can concentrate its efforts on the accounts that are most likely to result in significant revenue.

Alignment between Sales and Marketing: ABM requires a high degree of collaboration between sales and marketing, which can lead to better alignment between these two functions. This can result in a more cohesive strategy and improved results.

Measurable ROI: Because ABM is focused on specific accounts, it's often easier to measure the return on investment of your marketing efforts. This can help your Company make more informed decisions about where to invest its marketing budget.

Essentially, ABM could help your Company target its marketing efforts more effectively, improve the customer experience, and drive revenue growth.