China's digital marketing has become a mature and powerful environment for most global brands. But the complication of the ecosystem is still challenging for existing/ new players, especially from a global perspective. Understanding the ecosystem from a tactical level and culture-wise is critical.
I can help you enter the China market with a particular understanding of China's digital marketing and connect the potential network/ relationship with the local players. I am good at both Top-down and Bottom-up strategic planning with consideration of the global brand's situation or process limitation.