Programmatic Media include eCommerce, Search Engine, Display media Strategy and Operations, CRM/ CDP, AdTech/ MarTech, and China Ecosystem Solutions and Research.
10+ years in global media agencies and an international consulting firm in China.
Diane took multiple roles to help clients to activate performance marketing solutions by leveraging the programmatic media ecosystem combined with the MarTech solution to speed up the digital transformation journey. Diane built a global media agency's first China Programmatic Solution depart in 2013.
Diane was Head of Performance Operations, and her primary focus was leading the business transition and operations for search engines and eCommerce for one of the biggest cosmetic brands. Built teams with 50+ people from scratch, internal/ external process design, and ecosystem partnerships (BATJ), negotiated for the annual deals, and made the capabilities and business management.
Project highlights:
- Global Martech Transformation project for a leading global Retail brand.
- China Performance Marketing Optimization for a leading global Pharmaceutical and Healthcare brand.
- China's Social media strategy and operations for a leading global Hospitality brand.10+ years in global media agencies and an international consulting firm in China.
Diane took multiple roles to help clients to activate performance marketing solutions by leveraging the programmatic media ecosystem combined with the MarTech solution to speed up the digital transformation journey. Diane built a global media agency's first China Programmatic Solution depart in 2013.
Diane was Head of Performance Operations, and her primary focus was leading the business transition and operations for search engines and eCommerce for one of the biggest cosmetic brands. Built teams with 50+ people from scratch, internal/ external process design, and ecosystem partnerships (BATJ), negotiated for the annual deals, and made the capabilities and business management.
Project highlights:
- Global Martech Transformation project for a leading global Retail brand.
- China Performance Marketing Optimization for a leading global Pharma
Work Terms
- Native Mandarin speaking, fluence English communication.
- Project-based freelance work preferred. Long-term operations are open to discussion.