Powerful and persuasive copywriting that creates connections with potential clients and customers by telling stories that resonate with them. The copy services I offer have been developed over 20 years of working in a broad range of fields, from medical to nonprofit, international policy to large-scale retail. I have experience developing website copy, product descriptions, grant proposals, video and audio scripts, press releases, white papers, and internal communications. I've successfully built numerous newsletters and social media campaigns, and have done ghostwriting for several top-level executives.
I believe that good copy starts by understanding the target market. You have to know what your audience cares about, what motivates them, and what they are passionate about. Then you can start to craft stories that are in line with those qualities, weaving in the objectives of the overall campaign, so that they have a true emotional reaction to the brand, and present the content.
I'm happy to match any tone or style required, and I always follow internal brand guidelines. Thank you, and please let me know if you have any questions.