The responsibility of Customer Relationship Officer is to handle the concerns of the people who buy their company’s products or services. They work to rectify issues experienced by individual customers as well as aim to improve the organization’s overall customer satisfaction ratings.
In order to achieve these set task of building customer satisfaction and loyalty, a very good Customer Relationship Officer should possess these qualities and apply them accordingly.
Customer Relationship Officers are excellent communicators with great interpersonal skills such as clear communication, persuasive speaking, empathy, adaptability, effective listening, ability to use positive language, self-control, taking responsibility, patience and time management.
They must successfully balance the needs of customers with the best interests of the company by balancing customer concerns, communicating within the company, investigating problems, staff training, potent public relations and effective monitoring of competitors
Customer Relationship Officers act as a liaison between customer service and other departments, especially sales and build connections on behalf of the company. They may call existing clients to ensure their satisfaction, network within the community to identify prospective customers and contribute to the organization’s marketing campaigns.
In today’s competitive business environment, simply being better than other brands no longer creates a sustainable advantage.
My strategy as a customer relationship officer includes creating a close relationship with current and potential future customers is the focus of all activities, personalizing my relationship with individual approach and coordinating all interaction with the clients over the whole organization and its divisions.
My differentiator to succeed as a customer relationship officer shall be to define the strategy to revisit your overall business strategy and high-level business goals, establish the processes for a 360° customer experience, study the market and know your positioning in the competitive market, revise and develop your product/service narrative and elaborate your value proposition and collaborating between teams, storing customer data and keeping track of all interactions.