I specialize in working with a handful of e-Commerce clients. At Zora Digital, we help our clients connect with their customers, increase revenue and elevate brand awareness. I am a Google Certified Partner. What this means is that I have demonstrated excellence in managing Google AdWords campaigns. I've passed AdWords exams and fulfilled Google’s stringent criteria. It also means that I am invited to special Google workshops and training events. One such event I recently attended is a 2-day Google AdWords training at Google headquarters in Chicago. I am also certified in Google Analytics and have lots of experience implementing conversion code as well. We provide a large array of services: Google Analytics - We show you how and why it matters, and we use it to help you create an emotional connection with your customers. We help you find the right customers as they travel along their consumer journeys Strategy and Research - Strategy starts with research and having a clear understanding of the “playing field” and goals. To help you formulate a strategy, we’ll first ask you lots of questions about your brand, intended audience, and competition. Next, we’ll help you determine project scope, and clearly define the outcomes you’re after Advertising - We research, plan and execute campaigns in social media, SEM and content marketing, to name just a few. The result, a bulletproof integrated marketing communication plan. One that acquires new consumers and turns them into true champions of your brand. Optimization - This takes us back to the beginning: Analytics. We dig deep into new campaign data. We seek to validate hypotheses, or change approaches as needed. We’re always testing with the goal of constant improvement.