Do you have a clear, integrated strategy for digital marketing? A leading research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don't have a clear digital strategy. Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business. Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead. I will help you create a cutting-edge digital marketing strategy structured using the tried-and-tested RACE Planning system to help you rapidly create an actionable plan to grow your business : Plan: Create a plan using our workbook while you complete the course Reach: Build awareness, demand and attracted targeted visitors to your site Act: Define customer journeys for your personas and maximize leads Convert: Persuade prospects to convert through online and offline channels Engage: Develop long-term customer value using email and social media marketing