Digital marketing encompasses all online strategies and channels used to promote a brand, product, or service. It includes a wide range of services such as SEO, PPC, social media marketing, content marketing, email campaigns, and more. The goal of digital marketing is to reach the right audience at the right time through digital devices and platforms. By leveraging data, creativity, and technology, digital marketing allows businesses to increase visibility, engage with customers, drive website traffic, generate leads, and boost sales. It's measurable, cost-effective, and highly targeted—making it essential for businesses looking to grow in today’s digital world.