I have experience in handling digital media buying & advertising worth USD 25.7 Million in total across industries in APAC, US and European region and have spent personal investment worth USD 210k+ in building and optimizing FB Ads & FB Pages to gain experience and digital insights. I have worked in U.S.A for 5 years mainly in social media marketing, including 2 years in Silicon Valley, San Francisco. With extensive experience in programmatic advertising and targeted audience marketing for content marketing – which has yielded about 119 million Facebook Reach for Singapore's MNC company (an achievement that made entry into Asia Book of Records as the best digital campaign) and maintained 55 million weekly social media reach – increment of +22,000 % compared to previous year. Highlights of Performance Improvement in Mobile & Social Media Advertising for Clients & Brands … +Improved digital advertising performance +750% by restructuring implementation and execution strategy which yielded 15 million viewers compared to initial target of 2 million viewers via Digital Marketing Channels such as Google Adwords, Facebook Ads, Bing and other banner ads +Increased website unique visits by 4500% +Introduced Instagram TV Interaction which performed outstandingly, generating 5,400 interaction compared to Facebook interaction which was around 1,800 for every 30 minutes. +Increased subscription by 25.2% via targeted digital marketing using FIAT tool. This is addition of 27,000 new subscription with ARPU of USD108.40 +Generated new revenue of RM 2.6 Million per month for client via digital marketing +Increased FB likes from 120k to 1.9 Million within 12 months via content marketing +Listed a client’s website as “Top 30 websites in Malaysia” for March 2014 within 6 months from their launch +Reduced targeted CPC rate from USD1.80 to USD0.30