Senior Game & Narrative Designer for games, immersive experiences, and transmedia storytelling. Creative management.
Since 1997, I’ve specialized in Game Design, Narrative Design, and UX/UI Design for video games, and interactive media.
As a Creative Director with over 14 years in leadership roles, I help studios build user-centered, production-ready experiences; from concept to final delivery.
I design interactive logic, game systems, and worlds for games that drive engagement, clarity, and emotional connection with the players.
My dual background in interactive design and storytelling allows me to unify gameplay systems, and narrative structure into cohesive and immersive products that resonate with users.
I also integrate AI tools (LLMs and generative media) directly into creative pipelines to streamline production, reduce costs, and accelerate iteration. This includes both content generation and the development of tailored AI workflows to automate complex tasks, simplify communication, and support production across a wide range of contexts; from prototyping to creative direction.
Beyond my core services, I offer added value through an extensive professional network built over nearly three decades in the industry. I’ve developed long-standing partnerships with service providers, studios, publishers, legal consultants, investors, AAA/AA/indie talents, and academic institutions across the gaming, and film sectors. When needed, I can help clients find the right collaborator, resource, or partner to complement their project’s goals, making me not just a freelancer, but a strategic asset. I offer an high level of professionalism, autonomy, and clear communication, along with expert-level results aligned with your creative and business objectives.
Whether you’re looking for a full creative lead or a narrative / gameplay systems designer, I bring the expertise, versatility, and discipline to elevate your project from idea to reality.
Most project I had the chance to work on won awards and accolades.
