Healthcare advertising isn't like other advertising. Google and Meta both restrict how medical and cosmetic practices can target and track patients — and most general marketers don't know the rules, which means wasted budget and disapproved ads.
We work inside those restrictions every day. You get procedure-specific campaign structures, HIPAA-aware tracking setups, and landing pages built for a higher-consideration patient journey — someone comparing a facelift or a procedure isn't behaving like someone buying a t-shirt, and their ad funnel shouldn't look the same either.
For one facial plastic surgery practice, this approach took conversions from 34 to 99 in three months while cutting cost-per-conversion by 57% — all fully compliant with Google's healthcare advertising policies.
Running ads for a clinic or practice? Message us for a free compliance-and-performance review before your next campaign push.