The best kind of customers are the ones who come to you on their own. But how will they do this, if they don’t even know you exist? It is important to make sure your target audience knows what you do and give them a reason to connect with you. This requires you to build brand awareness among your prospects.
Brand awareness includes both brand recognition as well as brand recall. While Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, whereas the brand recall is the potential of customer to recover a brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned.
Brand awareness is not a onetime thing, you have to be persistent with your messaging and outreach. It includes use of various renowned channels of promotion such as:
- Public Relationship
- Writing Press Releases and Articles
- Word of mouth publicity
- Social media like blogs, sponsorships, launching events, etc.
To create brand awareness, it is important to create reliable brand image, slogans and taglines. The brand message to be communicated should also be consistent. The market is tough, and if you are not on top of your prospect’s mind when they are looking, they will move on to your competitor. Therefore, building brand awareness is essential for building brand equity, which ultimately leads to high sales and high market share.
We will work with you on developing a branding strategy and a content delivery system that ensures your brand rises above others. Our Branding strategy starts from an in-depth study / analysis of your customers, key influence, existing perception of your brand awareness within the market along with your competitors analysis keeping in view Brand Personality, Brand Promise and Brand Architecture.
After having been ready with all relevant information and research, our experts consult the detailed study based on above facts with the Brand Owner for suggestions / recommendations before starting our Creative Process.
Reviews For This Service