What can your business accomplish with LinkedIn? Whether you want to generating leads, build brand awareness, or establish strategic partnerships, LinkedIn can connect your brand with more than 450 million professionals across the globe. You might be asking, “Isn’t this post about marketing my business?” It is, but ultimately people do business with people, which is why it’s important to start with your own LinkedIn profile. Your LinkedIn profile - and the profiles of everyone else at the company – are the peaks that come together to form the mountain range that is your brand. When people search your name, you want them to find you and come across something – anything – that makes you stick out from similar people working at similar companies (i.e. your competitors). Profiles are where first impressions are formed, where people silently answer the question, “Can I see myself working with this person?” There are plenty of opportunities to impress your profile viewers. Shoot for close to 100% completeness and then optimize your profile over time, adding new skills, achievements, and examples of your stellar work. Think of your LinkedIn Company Page as your business’s LinkedIn profile. Your Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there, and engage with relevant content. You will find more tips below for managing an effective LinkedIn Company Page. If you haven’t already, get started with marketing on LinkedIn by creating a Company Page for your business. Client Testimonials: "As the owner of a record label, efficiency and quick response are paramount in our fast paced industry. Marketing Media Wizard has been my go to Digital Marketing Agency going on 2 years now and they’ve always executed flawlessly. It’s hard to know who to trust in this industry and that’s why I stick with JD Parkman and his team because I know JD will give me the blunt truth and not lead me wrong, even if it’s not what i want to hear. It’s what’s needed to build a competitive company and stay ahead of the. Trust, creativity, and cost efficiency is what they deliver every time." "JD has been managing my AdWords campaign and from day one we saw instant results with significantly lower cost per a click and an increase in clicks since day one. In addition to the results we have seen, JD has been a pleasure to work with and has been very responsive throughout the campaign. I look forward to seeing what he comes up with next to increase my business, and working with him on future projects." "Amazing Responsiveness and Work Ethics. Solution Oriented and very focused in helping clients reach their goals. I have been highly impressed by his great understanding about my needs!"