logo design

1. Wordmark (Logotype)

• Definition: Text-based logo using the brand name in a stylized font.

• Best For: Brands with unique or short names.

• Examples: Google, Coca-Cola, Visa

2. Lettermark (Monogram)

• Definition: Initials or abbreviations used instead of the full name.

• Best For: Companies with long names.

• Examples: IBM (International Business Machines), CNN, HBO

3. Pictorial Mark (Logo Symbol)

• Definition: A recognizable icon or symbol that represents the brand.

• Best For: Well-established brands or companies looking for a strong visual identity.

• Examples: Apple, Twitter, Nike (Swoosh)

4. Abstract Mark

• Definition: A geometric or abstract shape that symbolizes the brand.

• Best For: Businesses wanting a unique, symbolic representation.

• Examples: Pepsi, Adidas (three stripes), BP

5. Mascot Logo

• Definition: An illustrated character or spokesperson for the brand.

• Best For: Family-friendly brands, food products, or sports teams.

• Examples: KFC (Colonel Sanders), Michelin Man, Pringles

6. Combination Mark

• Definition: A mix of text (wordmark or lettermark) and a symbol/icon.

• Best For: Versatile branding across multiple media.

• Examples: Burger King, Lacoste, Doritos

7. Emblem

• Definition: Text inside a symbol or badge, often circular or shield-shaped.

• Best For: Traditional or institutional brands (schools, government, luxury).

• Examples: Starbucks, Harley-Davidson, NFL