A logo is perhaps the single most important visual element to an organization. At a glance, it must stand out, create a positive first impression, communicate the essence of the enterprise, and not be subject to the whims of fad and style. I have been designing logos, corporate identities, and for over 32 years, and still find myself pleasantly surprised at how many of my designs from the 80s and 90s are still in use today. Designing a logo and an identity is not easy. Nor is it the same as designing a graphic for a t-shirt or an image for a web site banner, but I can do those too.