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Sales & Marketing

MARKET STUDIES

WHO,WHERE, WHEN AND HOW. KNOW IT ALL ABOUT YOUR TRAVELLER
We dig deeper. We deepen the traditional demographic and behavioural analysis, by studying the activities, interests and opinions of effective and latent users. We look into their habits, fears, aspirations and values which offer a deep and integer insight on who they are, how to communicate with and how to serve them better. Starting with the information gathered and the conclusions produced by the market study, our marketing research materializes insights into procedures, campaigns and actions which engage the benefits most valued by the demand with the destination or business attributes which more efficiently meet them.



DREAMING ? PLANNING ? BOOKING ? EXPERIENCING ? SHARING
All the customers go through this cycle using a variety of networks, platforms, engines with specific needs at each point of contact. This is where our clients want to be, holding the right message for each of the stages of their travellers. Learning where they are and their timing and mindset at each of the stages is the starting point to convert dreamers into planners, planners into bookers, bookers into travellers and travellers into brand advocates.



BIG HOSPITALITY DATA
Today’s organizations have an overwhelming chaos of data available to them. Big Data is revolutionizing hospitality business by applying hospitality marketing research principles to mine huge data sets, and our clients are reaping results and gaining competitive advantages in innovative ways. In this service statistical methods are applied to measure and predict traveller preferences and to develop perceptual maps to position your clients’ destinations and businesses based on traveller perceptions. Our data-driven marketing research offers our clients solid premises to align teams in improving service, sales, market share, and margins.

About

$5/hr Ongoing

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WHO,WHERE, WHEN AND HOW. KNOW IT ALL ABOUT YOUR TRAVELLER
We dig deeper. We deepen the traditional demographic and behavioural analysis, by studying the activities, interests and opinions of effective and latent users. We look into their habits, fears, aspirations and values which offer a deep and integer insight on who they are, how to communicate with and how to serve them better. Starting with the information gathered and the conclusions produced by the market study, our marketing research materializes insights into procedures, campaigns and actions which engage the benefits most valued by the demand with the destination or business attributes which more efficiently meet them.



DREAMING ? PLANNING ? BOOKING ? EXPERIENCING ? SHARING
All the customers go through this cycle using a variety of networks, platforms, engines with specific needs at each point of contact. This is where our clients want to be, holding the right message for each of the stages of their travellers. Learning where they are and their timing and mindset at each of the stages is the starting point to convert dreamers into planners, planners into bookers, bookers into travellers and travellers into brand advocates.



BIG HOSPITALITY DATA
Today’s organizations have an overwhelming chaos of data available to them. Big Data is revolutionizing hospitality business by applying hospitality marketing research principles to mine huge data sets, and our clients are reaping results and gaining competitive advantages in innovative ways. In this service statistical methods are applied to measure and predict traveller preferences and to develop perceptual maps to position your clients’ destinations and businesses based on traveller perceptions. Our data-driven marketing research offers our clients solid premises to align teams in improving service, sales, market share, and margins.

Skills & Expertise

Benefits AdministrationBrandingCampaign PlanningCustomer ServiceData ManagementHospitality ConsultingInnovation StrategyLearningMarketingPlanningResearchSoftware Development

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