The most effective marketing campaigns take advantage of all available advertising channels. In spite of the higher advertising costs, paid advertising is the most effective method of showcasing your company.
A successful online advertising campaign brings traffic to a web page and generates leads. Marketers can further customise their campaigns by choosing from the different types of paid advertising, such as PPC, PPI, and display ads. As social media sites like Facebook and LinkedIn have grown in popularity, they are increasingly being used for paid advertisements.