Crafting Immersive Experiences for Growth-focused Startups

With over a decade of experience in product design, specialising in UI/UX, I am dedicated to shaping immersive experiences tailored to the needs of growth-focused startups. My approach is characterised by combining strategic thinking, data-driven insights, and creative finesse to maximise user engagement, retention, and conversion.

Here's how I deliver tangible results:

✅ Strategic Design Thinking: I leverage the contemporary double diamond method to meticulously explore, define, ideate, and implement solutions that align with your startup's objectives and user needs.

✅ User-Centric Design: Grounded in user research and empathy, I dive deep into understanding your target audience, their pain points, and motivations to craft intuitive interfaces that resonate with them.

✅ Design System Implementation: I architect robust design systems that ensure consistency, scalability, and efficiency across all touchpoints, facilitating seamless collaboration and future iterations.

✅ Collaborative Approach: I foster a collaborative environment where stakeholders, developers, and marketers work together, ensuring cohesive execution and alignment with strategic goals.

My track record speaks for itself:

🎖️ Contributed to PayTM's brand identity during the demonetisation phase, shaping its iconic illustration style.

🎖️ Led the successful launch of multiple products for Proshort Inc., driving user growth and market penetration.

🎖️ Guided unicorn startups like Innovaccer and Hubilo in establishing their design teams and brand identities, setting the stage for exponential growth.

Seeking a design partner who can transform your startup vision into reality? Let's connect and embark on a journey to elevate your brand experience to new heights.