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1 - Institutional websites

These are the classic types of “business card” sites. They serve as a hub of information about a company and its products/services.

The institutional website is the most used by institutions around the world, and basically serves to mark a presence and concentrate fundamental information about an organization, creating an identity.

In general terms, we can say that the purpose of an institutional website is to concentrate the following information:

- What is the company, who are the people, what are the values and mission in the market;

- What does it offer to customers and interested parties in terms of products/services/solutions;

- How does she work, what is her position in the market and how does she establish business relationships,

- What are your market differentials.

With an institutional website, the company can work on social media marketing strategies and digital ads, in addition to being able to include a content center to enhance inbound marketing.

2 - e-commerce

It is a virtual store focused on presenting products and building merchandise catalogs. Its main purpose is to be an “affiliate” of the company, always open for purchases at any time of the day.

To retain customers and capture even more sales opportunities, an e-commerce must have:

- Simple structure;

- Intuitive navigation logic,

- All possible security requirements.

Selling online is becoming more and more common. However, people will always stay away from bad, poorly designed, or poorly secured types of selling sites.

It is essential to know the trends in the e-commerce market. In addition to keeping in mind that it must be a dynamic website, it is necessary to consider that user experience and data security are the points that make an online store go further.

3 - Landing Pages

They are part of a logical framework and exist to improve your conversions within an inbound marketing strategy.

This means that their main role is to contribute to the execution and success of a digital marketing campaign. It should be light, open quickly, have a very simple structure and focus on capturing data.

Through inviting text, a landing page needs to:

- Present a solution to the target audience's problem;

- Propose an “exchange” between data and some content related to the topic,

- Provide a contact form or a call-to-action.

4 - Hotsites

The hotsite is a way found by companies to promote a product/service/event in a specific way. It is widely used to highlight news and distance them, in a way, from the company's conventional website.

Most of the time, it is used for some time and then deactivated. Hotsites can also be included in digital marketing strategies to generate more knowledge about a product or brand and increase conversions and generation of new leads.

5 - Blogs

Blogs are famous content spaces, they are types of websites that are simpler in structure, but wich can contain various media resources