With the whole world checking companies and people out online before interacting with them, reputation management has become increasingly important. In fact, 85% of people trust reviews as much as a personal recommendation. Most people will reconsider buying a product, dating someone, or interacting with a company if their online profile is negative.

This guide explores the concept of reputation management, its various types, the importance of managing public perception, who controls your reputation, how to manage your online reputation effectively, and addresses common questions related to reputation management.

Reputation management is the ongoing process of influencing and shaping the public perception of an individual, company, or brand.

Reputation management is the ongoing process of influencing and shaping the public perception of an individual, company, or brand. Reputation management involves monitoring how people perceive you or your organization and then improving it. The goal is to maintain a positive reputation and address any problems that arise.

Reputation management involves various methods and approaches to enhance public opinion, control online material, and effectively handle any negative incidents or publicity that could influence the perception of an organization.