With 20+ years in UX leadership dealing with USA, UK, Australia clients, worked across healthcare, retail, gaming, and SaaS leading teams, shaping product strategy, and delivering user experiences that drive real impact.
Services offered:
• UX Audits & conversion optimization
• Onboarding flow improvements
• Mobile app UX redesign
• SaaS dashboard UX
• Product strategy & user journey mapping
• Design systems & scalable UX processes
Our approach is not just about designing interfaces - it’s about solving the right problems.
✔ Reduced onboarding friction to improve retention
✔ Transformed complex workflows into intuitive experiences
✔ Led UX initiatives that directly contributed to product growth
We bring a holistic design approach: anchored in research, driven by data, and executed with a sharp eye for craft. Thrive in fast-moving startup environments where design can directly shape product direction and business outcomes.
Our approach:
✔ Strategy-First Thinking: Align design decisions with business goals and user needs from day one.
✔ End-to-End Ownership: From discovery research to final handoff I own the full design process.
✔ Scalable Design Systems: We build consistent, reusable systems that grow with your product.
✔ Cross-functional Leadership: Experienced collaborating with PMs, engineers, and founders directly.