Struggling with expensive leads, low ROAS, or Facebook ads that aren't converting?
I manage Instagram and TikTok for beauty and wellness brands the way a performance marketer would: content that's built to move people toward a sale, not just get likes. Before I started taking on social media management clients directly, I spent close to four years running paid Meta and TikTok ad campaigns and Shopify optimization for e-commerce brands, tracking conversions, testing creative, and reporting on what actually drove revenue.
I bring that same discipline to organic content: nothing goes out without a reason tied to your goals, whether that's DMs, site visits, or sales.
What I handle: Content calendars and posting built around your brand's actual sales cycle, not generic trend-chasing Reels and short-form video edited for retention, not just polish Hashtag, trend, and competitor research specific to the beauty and wellness space Community management and DM/comment engagement Performance analysis, so you know which content is actually working For Shopify-based brands: I can connect your content calendar directly to what's converting on-site I'm newer to client work on Upwork specifically, so I'm not going to pretend otherwise.
What I can offer instead is a background most social media managers in this category don't have: real experience with ad spend, conversion measurement, performance measurement, and e-commerce, applied to your organic content strategy from day one.
If you want to see how I'd approach your account specifically, share your Instagram handle, and I'll put together a short breakdown before we talk pricing.