If you have a social media presence then you should measure social media initiatives. If you are engaging with your audience & customers through social media channels then you should listen to your customers. A proper social media listening and social media analytics strategy and setup can help you identify potential opportunities and also can improve your marketing & sales. If you are a product company, you can leverage the power of social media conversation to stay ahead of your competitors. Typical Social Media Analytics reports would include: 1. Volume Trend Analysis 2. Sentiment Analysis 3. Share-of-Voice (SOV) Analysis 4. Channel Analysis 5. Key Topic Analysis 6. Brand Attributes 7. Category Analysis 8. Key Influencer Analysis 9. Reach & impression Analysis 10. Competitive Analysis 11. SWOT Analysis 12. Industry Analysis