Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a great place to start with your marketing. SEO is the process of organically increasing traffic to your website using unpaid methods. As a result, this will help you improve your ranking on search engines so you’re more visible to potential customers.

Many site builders like WordPress, Squarespace, and WIX have guided SEO setup tools included you can take advantage of when creating a website. 

And while those are an ideal first step, SEO is an ongoing process and should be managed daily for optimal success.

Some areas of SEO a hired agency may focus on include:

• On-Page SEO: focuses on optimizing the website internally to rank higher (e.g., blog posts, articles, landing pages, schema, etc.)
• Off-Page SEO: helps optimize the website externally using outside tactics like link-building
• Technical SEO: involves optimizations to website and servers to help bots crawl and index your site

Talk to an agency about what aspects of SEO your business should prioritize.

Websites don’t run without content. Without content, Google can’t crawl or index your site. Without content, potential customers don’t know what your business does. And without content, you can’t guide them on their way to your service or product.

Simply put, content marketing is the development and distribution of the content on your website. Your content could be written words, video, audio, or other visuals. 

Some common forms used in content marketing are:

• Blog posts and articles
• Case studies
• Social media posts
• Press releases
• White papers
• Emails
• Newsletter
• Infographics

Paid Advertising (PPC)

One way to get faster results and traffic to your website is with a paid advertising strategy. Pay-per-click (PPC) is a system of advertising in which a business or advertiser pays a small fee in exchange for a clicked ad. 

PPC attracts customers at various stages of the buyer journey. Ads can come in various dimensions and styles including text, images, or videos. 

Some ad types include:

• Shopping: a carousel of ads from available online marketplaces
• Display: image-based or video-based ads
• Search: text-based ads
• Social: ads that appear on social media

Email Marketing

Email marketing is a great channel for promoting your brand’s services or products. It allows you to directly connect with subscribers to inform them about: 

• Special offers
• New products
• News updates
• Ebooks or other new content
• Webinars
• Your brand

You can start utilizing email marketing by acquiring new subscribers through tactics like gated content or webinars. 

As your list grows, consistent email marketing can help you engage with your customers to develop better relationships and gain their loyalty. You may be able to generate additional sales from email marketing campaigns when crafted properly.