Promoting your brand and engaging with customers and prospects on social media sites is a 24/7 job.
People tweet, update Facebook and browse Pinterest at all hours of the day and night. During those hours they are doing more than just pinning pretty pictures they are forming opinions about your company.
For instance, according to Nielsen research, 68% of consumers go to social networking sites to read product reviews. On top of that, 59% of consumers say user-generated product reviews have a significant impact on their buying behavior (Monetate).
If you don’t currently employ a full time social media manager, a social media virtual assistant is your next best option.
Create your custom Facebook business page
Schedule a week worth of daily posts funny memes inspirational thoughts, or messages images related to your business
new product or service you offer
create a survey or promotion to engage people
refer people to a blog post
Update business info
Add new products/features images and descriptions
Log in and interact with followers
reply to comments
respond or forward messages
like comments and visit followers page and like pics or posts
Invite people to like your page
Even if you are able to manage social media on your own throughout the day, your audience is continuing to talk about your brand during “off hours.” Don’t let those comments sit and fester for hours while you’re asleep or at dinner.
Hire a social media virtual assistant who can keep help manage your social media profiles when you can’t.