I help watch, design, luxury, and collector-focused brands tell their story to the people who actually care — and to the press and communities that shape reputations in these markets.
I'm a published author in horology, with four books on watches and the watch industry, and a long-time builder of collector communities. I don't approach PR as a press-release factory. I approach it as someone who knows the product, the history, and the audience from the inside — and who can speak to journalists, enthusiasts, and buyers in a language they respect rather than tune out.
What I can do for you:
- Brand positioning and messaging that holds up to an expert audience
- Press materials, founder narratives, and product-launch communications
- Community building and management (forums, social groups, owner clubs)
- Media outreach and relationship-building in niche and trade press
- Crisis and reputation communication when the stakes are high
- Editorial content, long-form features, and ghostwriting with genuine subject authority
My style is analytical and substance-first. In categories built on heritage and craftsmanship, hype is transparent and audiences are sophisticated — credibility is the only currency that compounds. I advise and write accordingly: clear, accurate, historically grounded, and free of empty marketing language.
I work equally well with founders who need a steady communications partner and with brands that need a specific project delivered cleanly and on time. I'm fluent in English and Italian, comfortable across international markets (Europe and Asia), and used to handling sensitive situations with discretion.
If you're in watches, design, luxury, or any field where your audience knows more than the average buyer, let's talk. Tell me what you're trying to achieve, and I'll tell you honestly whether — and how — I can help.