Most digital products lose users before they convert — not because the product is bad, but because the experience is broken in ways nobody has properly diagnosed.
I find exactly where users drop off, why it happens, and fix it end-to-end — UX research, Figma design, and Next.js/React development, all in one engagement.
My background is unusual: MBA in business strategy combined with self-taught UI/UX design and front-end development. That means every design decision I make is tied to a business outcome — conversion, retention, task completion — not just aesthetics.
What I deliver:
→ UX Audit — identifying friction points using heuristic analysis, user flow mapping, and behavioural data
→ User Research & Personas — understanding who you are actually designing for
→ Wireframes & User Flows — structure and logic before visual design
→ High Fidelity UI Design in Figma — clean, conversion-focused, fully documented
→ Next.js / React Development — pixel-perfect implementation, responsive, production-ready
→ Design Systems — reusable components for consistent, scalable products
Industries I work with: SaaS, Fintech, E-commerce, D2C, EdTech, HealthTech
What makes me different:
Most designers hand off Figma files and disappear. Most developers build what they're given without questioning the logic. I do both — which means nothing gets lost between design and development, and every decision is documented with reasoning your team can reference.
I've independently built and shipped many live digital products, from an enterprise website to an SaaS dashboard. Full work and case studies at bymeenakshi.com
If you need one person who thinks like a business owner, designs like a UX professional, and builds like a developer, that is exactly the gap I fill.