UI/UX Designer & Next.js Developer — Business Thinking Meets Product Design

I sit at an intersection most designers and developers never reach — business strategy, user experience, and front-end development, all in one person.

My background is unconventional. I hold an MBA in business management and taught myself UI/UX design and Next.js development. That combination fundamentally changes how I approach every project. I don't just design screens or write code — I think about what the product needs to achieve, who it's for, and what's standing between the user and that outcome.

What this means for you practically:

When I audit a product, I'm not looking for visual inconsistencies. I'm mapping where user confidence breaks down and what business decision created that friction. When I design, every component has a reason tied to user behaviour and conversion logic. When I build, nothing gets lost in handoff because there is no handoff — I own the entire process.

My work spans enterprise SaaS dashboards, AI-powered platforms, D2C e-commerce experiences, and marketing websites for funded startups. Every project is documented with decisions and reasoning — not just final deliverables. Clients receive work they can understand, defend internally, and build on.

What I specialise in:

→ UX audits — identifying exactly where users drop off and why, with business impact framing
→ End-to-end product design — research, wireframes, high fidelity Figma UI, and design systems
→ Next.js and React development — pixel-perfect, responsive, production-ready builds
→ SaaS dashboard design — complex data-heavy interfaces that stay intuitive
→ Landing page and conversion design — built around a specific user action and measurable outcome

I work with founders, product leads, and marketing teams who need someone who can hold the full picture — not just execute a brief.

I respond within 1 hour. I document everything. I deliver what I say I will deliver, on time.
If you are looking for a designer who asks why before asking what — let's talk.
bymeenakshi.com

Work Terms

Availability:

I am available full-time and take on projects across all time zones. For clients in the US, Canada, Australia, and the UK, I adjust communication hours to overlap with your working day. Response time is within 1 hour during active project engagement.

How I work:

Every project begins with a brief discovery conversation — 15 to 20 minutes — to understand your goals, users, and constraints before any work begins. This ensures the output is scoped correctly and no time is wasted on misaligned direction.

For projects above $300, I work in milestones. Typically: research and wireframes first, design approval second, development or final delivery third. Payment per milestone means you review and approve before the next phase begins. No surprises.

Communication:

I provide written updates at every milestone and a short video walkthrough of all final deliverables, explaining the decisions made. You always know what was built and why.

Revisions:

Revisions are included per package. Additional revisions are available at $15 each. In my experience, documented decision-making minimises revision rounds significantly — when clients understand why a design decision was made, they rarely ask to change it arbitrarily.

What I need from you to start:

A clear brief, your target user, your primary conversion goal, and any existing brand assets shared via the project workspace. The more context you provide upfront, the faster and more accurately I can deliver.

What I do not take on:

Projects without a clear goal or a defined user. Work that requires me to copy existing designs without a UX rationale. Engagements where the client wants execution only, with no room for strategic input.

I take on select projects at a time to ensure quality. If timelines are tight, please mention your deadline upfront so I can confirm availability before we begin.