When people in the US look for product reviews, gaming channels, fashion advice, beauty tutorials, and fitness tips, they’ll likely gravitate toward YouTube. The free content sharing platform is the most popular video platform out there.
With over four billion videos being viewed each day, YouTube is becoming the perfect platform to grow your business. If you’re looking to advertise on YouTube, then you’ve come to the right place. In this article, we’ll explain the importance of YouTube in advertising and why you should hire an expert to run your campaign.
But first, what exactly are the advantages of using YouTube for business, if any? The benefits are endless, from reaching a wider audience at a fraction of the cost to building your business credibility. Let’s explain all this and more.
Reach a Wide Target Audience Cost-Effectively
The only way for a business to remain viable is if it has customers. That’s why it’s important for prospective customers to see your brand.
Advertising your business on YouTube is one of the quickest ways to reach a wider audience in a relatively short space of time. With over two billion users on the site, ads you place on the platform can instantly go viral.
A simple ad on YouTube can get to new visitors who never would have come across your business products or services in any other way.
Still, advertising on YouTube is about more than reaching a large audience; it helps you attract your niche. You can target users based on age, gender, and location. YouTube also allows you to enjoy advanced targeting based on keywords and online behavior.
Reaching a wider niche is just the tip of the iceberg. You can achieve this without necessarily breaking the bank because advertising on YouTube is very cost-effective.
On average, a YouTube ad costs between $0.10 and $0.30, depending on factors like the type of ad and video quality. After getting your brand out there, YouTube allows you to easily track the effectiveness of your campaign.
Build Credibility as a Business
Customers are extra picky when it comes to choosing where to spend their hard-earned cash. It doesn’t help that you have scores of competitors. The only way for your business to stand out from the pack and get customers to spend money on your product/service is to get them to trust you.
YouTube is the perfect platform to build credibility and trust as a business. By posting an ad on Youtube, you’re increasing engagement and establishing rapport with customers.
As you know, credibility emanates from the information. A video as short as 15 seconds can give customers all the information they need to make up their minds about your brand.
In addition to placing ads to promote your business on YouTube, you can upload product testimonials that reflect customer satisfaction. These are also effective at building trust.
Hire a Pro YouTube Expert
As cost-effective as advertising your business on YouTube is, this is a task you need to take seriously by calling in a pro to handle the job. After all, promoting your business on YouTube is more than simply uploading random videos and hoping for the best.
Given the number of YouTube ads users have to deal with, it’s imperative to showcase high-quality content for maximum customer conversion. A YouTube expert employs different strategies to ensure that uploaded videos grab the audience’s attention and effectively promote your business.
YouTube experts know how to select the video style that will most appeal to your customers. Plus, they know how to create engaging intros and include effects that engage users. Also, quality videos have just the right sound and no lighting issues, irritating background noise, errors, or unnecessary pauses.
Advertising on YouTube comes with a world of benefits for any business, big or small. It’s the quickest way to get your brand out there in a short space of time and at an affordable cost.
You don’t have to waste your ads on people who don’t fit into your target market. You can curate your ads in such a way that they reach the intended customers based on age, gender, or geographical location.
After getting to your audience, the platform offers higher levels of engagement, leading to the generation of customer trust. However, if you decide to advertise on YouTube as a marketing strategy, you’ll need to hire a YouTube pro to get optimal results.