Social media is an accessible and affordable way to grow your brand. If you’re wondering how to start a business page on Facebook, the good news is that the process is very straightforward!
Knowing how to leverage the tools available to achieve high visibility isn’t easy, so it may be worth hiring a top Facebook marketing expert to get the best bang for your buck.
There are thousands of opportunities to use advertising on Facebook for small business accounts, so let’s get started with a step-by-step guide.
Creating a New Facebook Business Page
If you’ve had a business Facebook page before, it’s important to note that the links between personal and company pages have changed in the last few years.
You don’t need to create a separate log-in identity but begin by logging into your existing account if you have one.
Users utterly new to the social media platform can start from scratch and follow the same steps below.
- Navigate to the sidebar menu to the left of your screen, and choose Pages.
- Find a button underneath the shortcuts to any pages you currently have and a ‘Create New Page’ link at the bottom.
- Click on this, and you’ll see a pop-up prompting you to enter basic business details, such as the name of your page, a brief description, and a category chosen from a dropdown list.
- Scroll down, choose ‘Create Page,’ and the initial set-up is complete!
From there, you’ll need to start populating your page.
Adding a profile picture, cover photo, and other images is essential to build up a gallery of media samples and prove the authenticity of your page.
Facebook Functionality for Brand Pages
Now you’ve got a basic Facebook page; it’s hugely important to make the most of the thousands of tools and functions available.
Some of the many options include:
- Linking your business Facebook page to WhatsApp, allowing customers to contact you directly.
- Creating call-to-action (CTA) buttons through the ‘Add a Button’ resource in the top right. CTAs include asking visitors to book an appointment, send you a message, and download your app.
- Page usernames are customizable and dictate the site address for your page. For example, an @username of @newbusiness would appear as facebook.com/newbusiness.
- Posting events means you can ask users to click and indicate if they’re attending or interested, which generates higher interactions by making this activity visible to their friends.
These options are a drop in the bucket of what is available, so it’s wise to explore the functions you can add if you’re new to Facebook for businesses.
If you choose to hire a social media manager or Facebook marketing professional, they’ll highlight the top-performing widgets that will make the most significant difference!
Maximizing Visibility of a New Facebook Business Page
The best brand pages on Facebook never rest, with continual new posts, updates, and interactive media to engage their audiences.
It’s tempting to leave some longer-form content like the About section for another time. But remember that this is likely the first place a prospective customer will go, so you don’t want to leave this field blank!
We’d also recommend carefully entering all of your business details, with identical addresses, phone numbers, and contact details.
Google bots will crawl your page, recognize corresponding information that matches your main website, and add this to the indexing process to boost your digital presence.
There are multiple potential ways to optimize your Facebook business page, and we’ll run through some of the popular resources next!
Building a Strong Social Network
Liking other pages and building a community of users is a great way to establish connections. Just make sure to steer clear of rival businesses in your sector!
For example, if your brand sells products in a particular town or state, you could follow other local companies, hoping they will reciprocate.
Virtual businesses use this strategy to gain visibility, share helpful posts and news, and connect with pages without competing products.
Using Facebook Page Insights
The insights tab displays data about how visitors interact with your page and content. It’s essential to utilize this information so that you can look at:
- Overall page performance
- Audience demographic breakdowns
- Engagement metrics for each post
- CTA clicks, sorted by demographic
Without monitoring your success, it’s impossible to know which posts are gaining the most traction, so a professional social media manager will use this resource as a vital tool in tracking Facebook campaigns.
Pinning Posts to a Facebook Business Page
Pinned posts are a great way to ensure that any critical information is prominently displayed.
If you’re running a big promotion, launching a new product, or have created some excellent content, you’ll want to pin it to the top of your page.
These posts don’t move downwards over time and remain just underneath your cover image so you can capture attention and draw in new visitors.
Once you’ve followed all of the steps here, you’re still not done. The trick is to make sure Facebook monitoring is an ongoing task. A one-off post and a static page without fresh content won’t add value to your social media presence.
Keep posting, sharing, engaging, and making informed decisions based on the reports, all available in your Insights tab!