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Why You Should Hire a Content Creator

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Social media is one of the leading marketing tools for businesses. Your digital presence can reach millions of people at once and keep them regularly engaged with your brand. However, managing a professional social media account requires regular maintenance, specialized skills, and keeping up with ever-evolving trends. If you are building your brand and focused on delivering the best product, managing various social media accounts can stretch you thin and still not give you the desired results.

This is why many growing brands opt to hire a content creator. Social media content creators know exactly how to leverage the algorithm so you can reach your target audiences, generate clicks, shares, and conversions, and turn social media engagement into sales.

What Does a Content Creator Do?

Content creators are people who produce interesting and eye-catching content through any medium. This content typically comes in short-form content, such as short videos, blog posts, or image posts. This content can be entertaining or informational and is aimed to catch the attention of people who weren’t originally interested in or aware of your brand. Content creators deliver this content on a variety of platforms, including social media, websites or blogs, or video platforms.

When hiring a content creator for your brand, you can expect them to take on the following responsibilities:

  • Content ideation
  • Video creation
  • Writing and blogging
  • Asset delivery
  • Organic posting and creator ads

While hiring another person to join your team or work as a freelancer can feel like an intimidating upfront cost, hiring a content creator results in increased brand awareness, boosts in followers, and more sales. In fact, each dollar spent on working with creators results in business owners earning $6 back.

So, how much does it cost to hire a content creator? That figure varies depending on the type of content you would like produced and whether you hire someone in-house, a professional influencer, or a freelancing creator. You can expect to pay anywhere between $25 to $300 per post, and thousands each month to keep up a regular posting schedule. For brands hiring content creators to create and post content while utilizing Spark Ads and whitelisting on Tiktok and Instagram, you can expect to pay around $4,400 per month.

Reasons to Hire a Content Creator

Your Content Isn’t Engaging

Maybe you’re posting consistently, but with little to no luck in building a following or driving likes and clicks. For your brand’s digital presence to kick off, you need an eye-catching social feed. Whether it’s developing a trendy hashtag or designing interesting visuals, a professional creator can generate content that gets your audience excited to engage with your brand. 

Your content creator should be adept at marketing and strategy, knowing exactly what kind of content will appeal to potential customers and tailor your posts to your specific goals. They should conduct a social media audit to understand what social channels to prioritize and why. With their strategy, they will be able to: generate brand awareness, increase your social media following, generate new leads while engaging with existing ones, and turn those leads into sales.

You Don’t Have Time or Expertise to Do It Yourself

Running a successful business is no walk in the park, but you don’t have to do it alone. If writing punchy captions and creating interesting visuals isn’t your strong suit, this is where a content creator comes in. Maintaining a strong social media presence requires consistency and adaptability—having a creator who specializes in engaging with customers and understands the ins-and-outs of platform-specific features allows you to have a reliable and appealing social media profile.

Content creators have insights you need, including knowing what to post and when. They can provide timely responses to comments and customers reaching out for support via your profile while keeping up with the latest social media trends.

You Aren’t Sure How to Run Social Media Ads

Posting regularly and creating captivating content isn’t enough to market your business in today’s world. Each social media app offers unique advertising tools to boost your brand and profile, helping you reach your specific, target audience. Content creators know how these tools work, understand the pros and cons of certain features, and know which platform works best for your goals and content. They utilize strategic techniques to help you achieve your goals and analyze how ads are performing, craft new and exciting ads, and measure the return on investment.

Next Steps

Finding content creators with the expertise you need at the price point that works for your business is no easy task. Luckily, Guru is one of the leading platforms to connect skilled content creators from across the globe to brands and companies like yours. 

Browse through hundreds of freelancers, review their ratings, and explore their portfolios to see if they’re the right voice for your brand. By connecting with a content creator on Guru, you can take your social media presence to the next level. Get started with a free job listing on Guru today!

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