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Skills

  • Marketing
  • Advertising
  • Digital Marketing
  • Google Analytics
  • Marketing Analytics
  • Advertising Campaigns
  • Analytics
  • Campaign Management
  • Content Marketing
  • Dashboard Design
  • Data Collection
  • Data Management
  • Direct Marketing
  • Google Ads
  • Instagram Marketing

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Services

  • Digital Marketing Coaching

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    Receive personalized, one-on-one coaching designed to help you confidently navigate the complex world of digital marketing. Learn proven strategies to drive measurable growth, optimize ad campaigns, enhance...

    Digital MarketingMarketingMarketing CoachingMedia BuyingTarget Marketing

  • Digital Dashboard Creation

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    Get custom-built, easy-to-use dashboards that bring all your critical marketing metrics into one place. Gain real-time, data-driven insights to monitor ROI, track campaign performance, identify trends,...

    Dashboard DesignGoogle AnalyticsKey Performance Indicator (KPI) DesignMarketingMarketing Analytics

  • Strategic Digital Marketing Guidance

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    Work with an experienced consultant to develop and refine digital strategies that truly fit your business. Receive expert guidance to ensure campaigns align with your goals, budgets, and audience. Leverage...

    Campaign ManagementDigital MarketingMarketingMarketing Budget ManagementMarketing Management

  • Campaign Creation & Ongoing Monitoring

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    From complete ad campaign setup to active management, I provide full-service support that drives results. This includes creative development, targeting, budget allocation, and ongoing monitoring with...

    AdvertisingAdvertising CampaignsDirect MarketingManagementVideo Marketing

  • Marketing Tracking Implementation

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    Ensure your marketing efforts are backed by accurate and actionable data. I’ll implement proper tracking systems across all platforms to capture essential performance metrics. With reliable analytics,...

    AnalyticsData CollectionData ManagementGoogle AnalyticsMarketing Analytics

  • Paid Advertising Audit & Refresh

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    Uncover hidden inefficiencies and unlock higher ROI with a comprehensive paid advertising audit. I analyze every aspect of your campaigns—including targeting, creative, and bidding—to identify opportunities...

    AdvertisingContent MarketingGoogle AdsInstagram MarketingKeyword Research

About

Engage With Paid Ads Efforts That Actually Work.

With nearly 15 years of digital marketing experience, I’ve helped companies ranging from Fortune 500 brands to fast-growing startups achieve measurable growth through strategic paid advertising. My approach is rooted in data, strategy, and constant optimization—qualities that have placed me among the top 1% of PPC experts on Upwork and allowed me to build DemandGen.io, a consultancy dedicated to driving performance marketing success.

Who I Help
I partner with businesses of all sizes—global enterprises like Walmart, Dell Technologies, Gatorade, and Ralph Lauren, as well as SMBs and innovative startups. No matter the size, my focus is on helping clients:
- Increase purchase volume and revenue
- Generate higher-quality leads
- Improve return on ad spend (ROAS)
- Create lasting brand awareness
- Drive qualified website traffic

How I Help
My expertise extends across every major digital advertising platform, including:
- Google Ads: Search, Shopping, Display, YouTube
- Microsoft Ads: Search, Shopping, Display
- Meta Ads: Facebook & Instagram
- LinkedIn Ads
- Pinterest, TikTok, Twitter/X Ads

On these platforms, I deliver:
- Strategic Guidance: Building comprehensive, data-driven advertising strategies.
- Campaign Creation & Testing: Launching best-practice campaigns with A/B and multivariate testing.
- Ongoing Monitoring & Optimization: Continuously improving performance to maximize ROI.
- Performance Dashboards: Developing easy-to-use reporting tools for real-time insights.
- Tracking & Attribution Setup: Implementing Google Analytics, conversion tags, Meta Pixel, and more.
- Audits & Refreshes: In-depth reviews to uncover wasted spend and unlock growth opportunities.


Proven Results

- Helped an e-commerce client increase conversions and ROAS while lowering cost per purchase.
- Revitalized a stagnant lead generation account, producing a 300% increase in leads and a 75% lower CPL.
- Scaled a new brand in a competitive market to 3X ROAS within 6 months.
- Boosted purchases by 133% in 3 months for a D2C client through structured testing and optimization.

Case studies available at: www.demandgen.io/case-studies


What Makes Me Different
I’m not just a certified expert—I’m a strategist who understands how to connect advertising with business growth. My background working with Fortune 500 companies and lean startups alike means I can adapt to any challenge. I don’t rely on cookie-cutter tactics; I design strategies that align with your unique goals and continually refine them to outperform the competition.

Let’s Connect
If you’re ready to unlock growth in your paid advertising efforts, let’s start with a conversation. I offer a free 15-minute discovery call to understand your goals and share the best path forward.