Curious Marketer, Creative Problem-Solver, Passionate Storyteller and Sustainability Advocate
- Seasoned marketing and media strategy professional of 15+ years.
- Develop creative media solutions based on business and communication objectives including cross-platform initiatives, corporate partnerships, 360s/tentpole programs, experiential and community outreach within set budgetary parameters
- Evaluate media campaign performance based on KPI benchmarks; determine industry best practices all the while striving to optimize leveraging data and technology
- Conduct deep consumer analysis through syndicated research tools, proprietary studies, reputable product usage research, as well as leveraging consumer data and social listening tools to inform real-time decision-making
- Monitor media marketplace, competitive situation and industry trends to inform potential impact on business; explore unique and innovative areas of business growth through data-driven insights and cross-industry advancements
- Leverage years of Multicultural marketing experience, lifting brand awareness and increasing share of market
- Nurture and motivate team members to develop passion for media and strategic thinking that influences brand growth
APPLICABLE SKILLS
Client Relations • Project Management • Team Leadership • Brand/Media Strategy and Planning • New Business
Work Terms
Weekdays, limited weekends and evenings as necessary.
Payment terms net 30; preferably upon completion.
Email is best form of communication; Telephone and in-person for clarity and major briefings preferred.