Senior Marketing Strategist | Growth Marketing | Performance | Branding | Digital Marketing | Project Management | LATAM
Senior Marketing Strategist and Project Manager with 7+ years of experience in Marketing Strategy, Digital Marketing, Growth Marketing, Performance Marketing, Branding and Business Development across Chile and Latin America, plus 10+ years of experience managing multidisciplinary projects, teams, agencies, suppliers and audiovisual productions.
I help B2B and B2C companies turn business objectives into actionable marketing strategies, campaigns and projects focused on growth, lead generation, customer acquisition, brand positioning, conversion and marketing ROI.
My professional background includes national marketing leadership for a multi-brand automotive group in Chile, where I managed an annual marketing budget of more than USD 1.5M and integrated Digital Marketing, Paid Media, SEO/SEM, Content Marketing, Trade Marketing, Events, Lead Generation and Performance Marketing across a network of 67 branches.
I also led Multimedia and Content Production for Sodimac, Sodimac Constructor and Homy, managing a multidisciplinary team and a budget of approximately USD 1.5M. My international project experience includes campaigns, production and activations for brands such as Motorola and Miniso in Latin America.
My core expertise includes:
• Marketing Strategy & Marketing Planning
• Digital Marketing
• Growth Marketing & Growth Strategy
• Performance Marketing
• Lead Generation & Demand Generation
• Brand Strategy & Brand Positioning
• Go-to-Market Strategy
• Paid Media, Meta Ads & Google Ads
• SEO/SEM
• Content Strategy & Social Media Marketing
• Marketing Analytics, KPIs, CAC, CPA & ROI
• Funnel Strategy & Conversion Optimization
• B2B Marketing & B2C Marketing
• Trade Marketing & Experiential Marketing
• Market Research & Competitive Analysis
• Business Development
• Project Management
• Campaign Management
• Agency, Vendor & Supplier Management
• Audiovisual Production & BTL
• AI for Marketing & Generative AI
• Marketing Process Optimization
• Spanish-Portuguese Content Localization for Chile and Brazil
I can work both as a strategic consultant and as an end-to-end Project Manager, taking ownership from research, diagnosis and planning through execution, supplier coordination, implementation, quality control, KPI monitoring and final delivery.
I also apply AI tools to Market Research, Competitive Analysis, Marketing Strategy, Content Development, workflow optimization, proposal development and process automation.
My approach combines strategic thinking with practical execution. I focus on clear business objectives, measurable results, efficient resource allocation and strong project management.
Portuguese: Native
Spanish: Fluent
English: Intermediate
Work Terms
I work remotely with clients in Chile, Brazil, Latin America and international markets.
I am available for strategic consulting, fixed-scope projects, hourly assignments, milestone-based projects and ongoing marketing support.
Projects may include Marketing Strategy, Digital Marketing, Growth, Branding, Performance Marketing, Business Development, Project Management, Content, Market Research, AI for Marketing, Audiovisual Production and multidisciplinary marketing initiatives.
For larger projects, I can coordinate specialized professionals, agencies and suppliers while remaining responsible for strategy, project direction, quality control and final delivery.
My typical workflow includes:
Project briefing and business objective definition
Research and initial diagnosis
Scope, deliverables, timeline and budget alignment
Strategy and action plan
Execution and project coordination
Progress updates and milestone reviews
Quality control and KPI monitoring
Final delivery and recommendations
Project communication, files, milestones and commercial agreements can be managed through Guru.
I value clear scopes, realistic deadlines, transparent project management and measurable deliverables.
Time zone: Santiago, Chile.
Languages: Portuguese, Spanish and English.