Founder of eCommerce Agency with years of experience with B2B and B2C e-commerce brands. I am an optimist at heart and a firm believer in servant leadership. A believer in a KPI-driven approach to running & building highly successful teams. Proven talent for aligning brand strategy and objectives with established product and user experience design paradigms to achieve maximum operational impacts with minimum resource expenditures. A growth-focused thought leader with expertise spanning E-commerce, Digital Marketing, Customer Experience Management, Digital Product Design, Process Optimization & Integration, Idea Generation Strategy, Cross-Functional Team Leadership, Brand Strategy & Marketing activities, Strategic Growth Planner, and Design Thinking. Entrepreneurial leader with experience in Fortune 200 brands and startups.
Established and executed a large-scale US transition from Amazon Vendor Central (1P) to FBA on Seller Central (tor to regain control and visibility of pricing, margins, sales, advertising, distribution, logistics, and inventory forecasting. Implementing and developing a growth expansion plan for a product launch for Amazon businesses in the US, Canada, UK, Germany, Spain, France, Italy, Australia, and Japan.
Areas of Expertise Include:
- Successfully launching 500+ new e-commerce brands, functionality, and channels that grow sales.
- Managed 200MM of Sales on Amazon with an 80% profit growth ratio. Amazon PPC, DSP, Product Hunting & Positioning.
- Growing e-commerce revenue by identifying and executing win-win solutions for channel partners and cross-functional teams.
- Building and leading high-performing teams selling on multiple commerce platforms.
- Evaluating and selecting partners and vendors; contract negotiation; developing internal and external incentive programs, partner evaluation criteria, KPIs, and dashboards.
Specialties:
Brand Strategy Planning / Development and Execution | Business Analysis | Salsify | Numerator | IRI Worldwide | Business Process | Online Marketing | eCommerce | Web Analytics | Customer Experience | Leadership and Development | PPC Campaign Management | ACoS Reduction Strategies | Social Media Marketing | Amazon FBA | Amazon Seller and Vendor Central Management | Brand Growth Strategist | Strategic Planner | B2B and B2C | eCommerce Growth Consultant | Business Planning | Walmart | eBay | Shopify | Wish | Rakuten | Newegg | Sears | Facebook Marketing | Google Adwords | Staff Hiring & Management | Coaching & Mentorship | Training & Development
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