Scope of Services Lead Generation INBOUND MARKETING AND CONTENT STRATEGY Inbound marketing is a technique to attract customers to your products and services via original content. Typically delivered in the form of blog articles, videos, lead magnets, and social media posts, this content builds trust with potential customers by providing them with something they value. Blog Providing consistently valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. Let us take care of all of that for you. Our skilled team of content creators will produce monthly articles on topics relevant to your target audience. Video Production Videos are a valuable, powerful way to tell your brand's story, to showcase your product or service, and to engage with your target audience. We're not talking infomercials here, we're talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online. There are a lot of pieces involved in developing a compelling video, but our extensive experience has taught us how to be a lean, mean, production machine. Lead Magnets An effective lead magnet is an essential part of attracting qualified leads into your marketing funnel. We can identify and produce valuable content that your target audience is willing to exchange their contact information for. In addition to creating the lead magnet content, we will design a compelling landing page and drip email campaign to nurture leads for your sales team Search Engine Optimization Search engine optimization (SEO) starts with knowing where you currently stand; only then can you determine where you want to be. Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your current rankings. We will continue to monitor your site's search performance and optimize all new content for search. Guest Blogging As part of a holistic content and SEO strategy, it's essential to build quality links to your site. This is one of the hardest things to do, and something most digital marketers fall short on. One of the most effective ways to build inbound links to your site is to guest blog on other quality sites. If you thought writing blog posts takes a lot of time, guest blogging takes it up a notch, but have no fear! Our team understands the importance of getting you valuable links, and knows how to find the most relevant blogs to be featured on. CONTENT DISTRIBUTION STRATEGY Great content doesn't hold much value if no one reads it. That's why it is essential to develop a strong content distribution strategy. Social Both organic and paid social media techniques are essential to delivering content to your target audience. We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn Reporting