A brand's corporate identity design is visually reflected in its logo, name, style guide, slogan, color palette and typography. Your brand identity plays a role in whether a customer chooses you over your competitors. The brand identity is who you really are. Think of it as your positioning statement with a personality and a set of values. It is: - The promise that you make to your customers. - Everything the company wants customers to think and feel about them. - The position it occupies in people’s minds. A well-implemented brand identity makes you memorable, builds trust and can lead to brand loyalty among your customers. We at The Digital Freaks Create an Identity to Remember!