Manage Social Media marketing campaigns and day-to-day activities including: Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly. Monitor trends in Social Media tools, applications, channels, design and strategy. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.