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How to Create a Business Account on Twitter

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Without a doubt, social media has opened up new frontiers for businesses, allowing them to reach out to millions of potential customers quickly at a more effective cost. With a social media platform like Twitter, which currently has over 290 million active users across the globe, it makes sense to market your products or services to millions of potential buyers. But how is Twitter used for marketing?

First, you need to understand how to create a business account on Twitter. If you aren’t well-versed with social media marketing, you need to hire professional marketers who understand how to do marketing on Twitter and other social media platforms. Fortunately, there are many freelance Twitter marketers that you can hire to market your business remotely–but before you hire your marketers, you need to learn how to create your Twitter business account.

How to Set Up a Twitter Business Account

Twitter is known for its snappy and brief content, but the lifespan of regular tweets is very short. Therefore, you need to remain active on the platform, creating several posts daily. So, even as you learn how to set up a business account on this social media platform, you should know how to keep your business updated.

Additionally, the process of creating a business account on Twitter slightly differs from that of setting up a personal account. As the business owner or manager, you need to be aware of how a successful business account should be created on Twitter, whether or not you are working with professional social media marketers. Here is a step-by-step guide to setting up a business account on Twitter.

Signing Up

Open your browser and search for Twitter.com, go to the home page, and click the “sign up” button. You will be provided with a short online sign-up form where you should enter the name of your business, telephone number or email address, and date of birth. Don’t worry about exposing sensitive personal data like your age to the public, because your date of birth won’t be displayed on your profile.

You’ll be allowed to personalize your Twitter ads for a more customized experience. By personalizing your ads, you can conveniently monitor your competitors’ ads. This will help you to create advertisements that will keep your business one step ahead of your competitors. Click the “Next” button and update your data if necessary, then click the “Sign Up” button to move to the next stage. Twitter will send a verification code to your phone number or link to your email.

Click the link to verify your email. After verification, you need to come up with a password for your account–it should have at least six characters and be unique. To make your password stronger, mix it up with letters, numbers, and special characters. The next step is to set up your profile picture; you can use your company logo. Then, add a small bio or description of your business, which can be up to 160 characters long.

The bio should describe your company’s interests so that it can help Twitter to generate a feed with topics that are relevant to you, and Twitter will also suggest accounts that you should follow based on your interests. Click the “Allow Notifications” button to receive alerts about new followers, likes, retweets, direct messages, and news updates. At this point, your business account should be up and running.

Updating Your Business Profile

This involves adding a cover photo as well as your business’s website URL to your Twitter account. Just click the “Edit” button and update your profile. You’ll also use this button to change your name, profile picture, cover photo, bio, business locations, etc. Then, click the “Save” button to save the changes.

Creating Tweets

Once everything is set, you can start tweeting using your business account. To make a tweet, click the “Tweet” button on your profile. A tweet can be up to 280 characters long, so choose your words carefully to make sure that your message fits in the short tweet.

Finally, if you are hiring a Twitter marketer to create your business account and tweets for you, make sure they understand this process. Now that you know which steps you need to take to create a business account on Twitter, it shouldn’t be difficult for you to find the right Twitter marketer.  

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