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How Marketing Video Professionals Can Help You

Marketing video is a strategy of using a video to promote the goods and services of a brand or business. It forms part of a marketing campaign and strategy. Some of the types of videos that are used in marketing are explainer videos, how-to-videos, corporate training videos and even customer testimonials. However, it is not uncommon to see videos from live events and viral entertaining videos as part of the mix. Freelance video marketing specialists are able to maximize the reach of the video with the intention of making your brand well known. Searching on a platform like Guru will allow you access to high profile skills that is relevant to the video marketing industry.

The use of video marketing does well for your website’s SEO (search engine optimization). It increases your page ranking, your click-through rates and has a positive effect on your open rates. Users may be influenced into purchasing a product after watching a video regarding the product. Creating videos helps your marketing strategy by promoting retention of both audio and visual elements found in a video. Developing a video marketing strategy from market research is easily conducted by an online marketing strategist. On Guru, you can hire a freelancer with marketing video industry experience at the location you need and at the right price for you.

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Feb. 2018

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